This guide was designed around the brand’s Authority Areas while also considering a holistic approach to the brand’s visual identity. For example, a piece filed under Trending and Live around unrest in the Russian military shouldn’t look the same as a Shoppable best-of list of great gifts for dads and grads. That said, we’ve gone to great lengths to ensure that throughlines of “visual DNA” connect all of our work.
The Yahoo News brand should resonate with the audience on both a cerebral and emotional level.
