What follows are our guiding principles for Yahoo News visual content in illustration, photography, and beyond.

Portraiture is where we will most heavily leverage the influence of pop art, both in terms of palettes, overlays, and mark-making accents.

Our photography must be as dynamic and diverse as the range of stories we’ll explore across Yahoo News’ Authority Areas. We’ll prioritize humanity, intimacy, emotion, and action in our photo selection while continuing to ground our aesthetics in pop. What follows are best practices and examples for portraying the Yahoo News voice through photography.

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• Use our photography to reflect a diverse and inclusive world
• Use images that balance clarity with a sense of naturalism
• Use images with bold color, light  and composition that enhance a sense of “being there”
• Prioritize imagery that communicates the facts of a story, as well as it’s emotional content and tone
• Find imagery that balances both action and iconic composition whenever possible
• Use images where the people have content-appropriate expressions and are making different gestures.
• Use images from the same news event whenever possible.  
• Be sure to position the heads to be the same size and align from the chin and top of the head.
• Emphasize pop and dynamic composition whenever possible with still lives. But remember to be mindful of the story’s tone.  

For evergreen issues and stories of special significance, we can provide bespoke custom-web microsites and interactive features. Our climate change map/data viz site is here, and our In The Know cover story template can be seen here.